Forget Branding…

…Connect instead

lifeprint consulting

Many companies focus on brand building.  Unless you have a Nike or Coke kind of budget – I say, forget about it.  Think small ‘b’, not capital ‘B’. Focus elsewhere for more cost-effective and results producing marketing efforts.

That elsewhere is what I call “market positioning.”   What?  How …

It’s a drip, not a shower…

LifePrint Consulting drip marketing
Drip, drip…

You likely have heard of drip marketing. The idea being to provide a continuous stream of follow-up contacts to you prospect or client list.

The theory is – and it is mostly true – that you stay top-of-mind, so that when your prospect is ready to buy you …

Why should I care?

In marketing pieces and even one-on-one conversations, our tendency is to talk about what we do. This is the kiss of death.

Why? Most people don’t care. Most likely they are waiting to talk about what they do.

Our goal in such interactions is to find a way to connect. …

Content that Works

One of the favored methods for online marketing is called ‘content marketing.’  While a relatively new term, the idea of using information to market is not new.  The goal of most information or content is to establish rapport – to connect with people based on value and not by trying …

It’s Alive…

Web site content, web strategy

That’s what Dr. Frankenstein said when he saw his new web site.

The good doctor had originally gotten a typical web site on the cheap.  The teenage web designer had dutifully created a home page with about us, contact, and services offered tabs.  What more could be needed?

Of course, …

Do you vomit on people?

Listen to me

When asked what you do, do you try to stuff your entire life-story and business background into a few brief moments, now that you have someones attention?

Not to worry – many do. It’s as if they feel they have only one chance to be heard. And …